Within the framework of the FUSION project (PRIMA GA2431), consumer awareness-raising activities were successfully conducted in Lebanon during the first edition of the Al-Ain Summer Market. This seasonal event, organized by the international organization Peace of Art, is dedicated to supporting local entrepreneurs and promoting sustainable products in a community-driven environment.
The FUSION activities were implemented by the Consumer’s Lebanon, acting as a key representative for the project. In collaboration with local associations and farmers, the initiative focused on engaging the public on the critical issue of food waste reduction, particularly for fruits and vegetables, among the most perishable food categories in the Mediterranean region.
Held on July 25–26, 2025, in North Bekaa, the market provided an ideal platform to connect sustainability messages with daily consumption habits. Throughout the event, FUSION partners interacted directly with a wide range of visitors, raising awareness about:
The environmental and social impacts of food loss and waste.
Practical actions to reduce waste at the household level.
The socio-economic value of choosing local and seasonal produce.
By engaging citizens in real-life settings and collaborating with local community events, FUSION continues to promote the behavioral changes and inclusive approaches necessary to build more resilient and sustainable agri-food systems across the Mediterranean.
